JOB CODE: 5023
JOB PURPOSE
1. Insights generation from analysis of customer usage & behavioral data to inform acquisition initiatives
2. Implementation of customer driven as well as Sales & Distribution channel led activities to achieve Airtel NG’s prepaid
Gross Adds and REC targets
KEY ACCOUNTABLITIES
Expected End Results
Supporting Activities
1. Generation of robust insights to inform acquisition activities
• Daily analysis of customer acquisition and usage data to determine trends (zone wise/segment wise) that can impact the rate/quality of gross additions
• Analysis of market/competitor trends to anticipate and advise on impact of competitor activities on airtel customer acquisitions
2. Effective and efficient liaison with the Sales & Distribution verticals to deliver quality Gross Adds leading to growth in REC and Revenues
• To identify the new segments for prepaid acquisition and therefore plan and
implement the strategy to penetrate the same with leadership position.
• To conduct consumer and trade research on periodic basis to identify new opportunities for acquisition.
• To design/implement suitable consumer and trade schemes so as to acquire revenue-paying customers.
• To analyse and identify channel partner ROI enhancement opportunities.
• To design and implement channel incentive program to achieve the desired REC net adds target.
• To facilitate sales team to achieve the desired REC net adds target through conceptualising and implementing suitable
sales incentive programs
• To plan and monitor acquisition cost.
3. Incremental Share of Net Adds
• To identify the key
strengths of competition and plan key tactics to get incremental share of net adds from competition
• To coordinate handsets strategy to gain market share and counter competition
4. Customer Delight measure in terms of Schemes and Promotions
• Track and monitor the demand
planning process to ensure sufficient SIM stock availability across
the zones and ensure 30 day buffer stock at all times
• Work closely with and design initiatives with the CSD team to ensure zero impact of ongoing SIM registration requirement on gross adds targets
5. Reporting
• prepare and consolidate reports and trackers on various prepaid acquisition strategies to show trends, ROI and impact to aid effective business decisions
6. Revenue enhancement
• Effective liaison with technical, market planning and relevant zonal sales teams to ensure optimal BTS deployment,
launch and utilization
7. Generation of robust insights to inform acquisition activities
• Daily analysis of customer acquisition and usage data to determine trends (zone wise/segment wise) that can impact the rate/quality of gross additions
• Analysis of market/competitor trends to anticipate and advise on impact of competitor activities on airtel customer acquisitions
8. Effective and efficient liaison with the Sales & Distribution verticals to deliver quality Gross Adds leading to growth in REC and Revenues
• To identify the new segments for prepaid acquisition and therefore plan and implement the strategy to penetrate the same with leadership position.
• To conduct consumer and trade research on periodic basis to identify new opportunities for acquisition.
• To design/implement suitable consumer and trade schemes so as to acquire revenue-paying customers.
• To analyse and identify channel partner ROI enhancement opportunities.
• To design and implement channel incentive program to achieve the desired REC net adds target.
• To facilitate sales team to achieve the desired REC net adds target through conceptualizing and implementing suitable sales incentive programs
• To plan and monitor acquisition cost.
Dimensions
1. Achieve REC Net adds target
2. Achieve gross adds targets
3. Achieve Airtel share of gross adds aspirations
4. At least 2% Incremental Customer Market Share-
5. Segment wise and BTS/Zone/Region wise planning and reporting
6. Periodic regional travel
SKILLS AND KNOWLEDGE
Educational Qualifications & Functional / Technical Skills
Bachelor’s degree in social sciences, management or any numerate discipline
Proficiency in the use of Microsoft office suite – Word, Excel, PowerPoint
Relevant Experience (Type of experience and minimum number of years)
3 years experience in an analytical and/or
project management role
Previous experience in marketing or sales function in FMCG or telecoms environment will be an advantage
Other requirements (Behavioral etc.)
Strong skills in data analysis and interpretation
Ability to draw inferences from limited/incomplete data
Ability to read, understand and extract valuable insights from Market
research reports
Good reporting capabilities
Ability to work through cross functional teams
Ability to function under pressure.
Ability to
organize and prioritize multiple tasks
CLICK LINK TO APPLY
http://www.ng.airtel.com/Careers/Vacancies.aspx
NIGERIA – ARTS MANAGER
